Business Wire and messagepool Form Cooperative Agreement to Enhance Corporate Social Responsibility (CSR) Press Release Reach in Europe

 

Frankfurt, 03-02-2011

Business Wire and messagepool-NachhaltigkeitsKommunikation today announced a cooperative agreement which expands Business Wire’s CSR Circuit and news content in Europe. The agreement adds some 3,000 CSR contacts from messagepool’s proprietary database to Business Wire’s multichannel network serving journalists, web sites, organizations and influencers. In addition, messagepool will use Business Wire as its exclusive news wire to disseminate CSR-related press releases on behalf of its clients.

 

“Through this agreement, we now have the most comprehensive press release distribution in the market to CSR audiences. We are pleased to be able to offer our customers an even greater media reach, while adding quality content to our network from messagepool clients,” said Dick Bromley, Group Vice President of Business Wire.

 

The agreement further enhances the communications tools available to companies issuing CSR news via Business Wire. CSR press releases via Business Wire have the ability to leverage the full power of the Internet, with embedded multimedia, including illustrative charts, graphs, photos and video. In addition, we enhance all of our content for search, helping broaden outreach,” added Mr. Bromley.

Companies are under ever-increasing pressure from their stakeholders to explain resource consumption, staffing level changes, affirmative action programs and working conditions in developing countries. The Business Wire-messagepool alliance pools the considerable experience and resources of both companies in CSR communications.  

 

“Many companies do good things, but don’t report on them as well as they should,” said Martina Hoffhaus of messagepool. “We hope that our agreement with Business Wire will enable companies to set up communications programs which do justice to the great work they’ve done with their CSR activities.”

 

Sustainability Communications Webinar Set for April 7
Business Wire and messagepool will be holding a joint, free webinar on sustainability communication on April 7 at 2:00 p.m. (in German). Click to register or learn more at the Business Wire Website.

 

 

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language.

With 32 bureaus worldwide, Business Wire’s service hallmark is defined by local service coupled with global reach, a combination unique in its industry. Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

 

 

About messagepool

As a consultancy agency, messagepool offers strategic CSR communication planning and training courses on key issues relating to reputable sustainability communication management, as well as various CSR press services. Learn more at www.message-pool.de and CSR-Press Office 2.0.

 

 

Contacts:

 

Business Wire

Dick Bromley, Group Vice President EMEA

London: +44 (0)20 – 7626 1982

Caroline Wernery, Marketing & PR

Frankfurt: +49 (0)69 - 91 50 66 0

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messagepool-NachhaltigkeitsKommunikation

Martina Hoffhaus, General Manager

Frankfurt: +49 (0)69 – 61 00 98 99

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